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Tips for Setting Pricing

Updated: Sep 14, 2021

One of the toughest parts of freelance work is setting the right price. If you ask for too much, you might lose out on the client. But, if you price too low, the client might wonder if your bargain price is due to a lack of experience or quality.

Here are a few things to consider that can help you price your service correctly.

1. Research

Regardless of what service or product you are offering, designer, developer, or anything else, you’ll want to look at what others offering freelance services similar to yours are charging.

Are your rates similar, much lower, or much higher? Is the quality of your work comparable to others? Answering these questions will help you understand if your rates are fair.

2. Understand the Workload

Before you quote a fee, you’ll need to understand how long it’ll take you to complete the job itself.

Understanding each element of executing the service before it can be completed is important. If you are a flyer designer, for example, will you need time to research past events or gather information prior to completion? If you are a writer, your research and editing time should all be accounted for as well.

If you forget to factor these items into your rate, you may end up feeling like the project wasn’t worth the time or effort — and ultimately, the pay.

3. Showcase Yourself Well

There’s always going to be someone who works for less than you, but you can’t let that deter you.

With a great portfolio and bio to back up your work, clients will understand the value of choosing you over someone offering the same services for much less. But you will need to know how to promote yourself and generate interest.

An impressive portfolio or website that showcases your best work is necessary, as well as a strong pitch.

Perception is important for freelancers. And you’ll need to show clients that you’re worth every penny — and more.

Final Thoughts

Ultimately, don’t be afraid to charge what you feel is appropriate or increase your prices to a rate that makes more sense for the quality of your work. And remember there is a zimmi service fee deducted from each sale, so keep that in mind when setting your rate. You can adjust your rates higher or lower as needed to gain more traction with clients and build up your portfolio.

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